Alebora Privacy Policy 2026 | How We Use Your Data

When you open an account we ask for your name, date of birth, home address, email address and a password. As you use the site, we also record deposit and withdrawal activity, game history, bonus usage and the settings you choose, such as deposit limits. To meet verification duties we may request identity documents, proof of address and evidence of how a payment method belongs to you. Technical details, including your device type, browser, IP address and approximate location, are gathered automatically whenever you visit. If you contact our support team, we keep a record of that conversation.

We process your information to run your account, confirm you are 18 or over, handle deposits and withdrawals, and credit offers such as the welcome bonus you opted into. We also use it to keep play fair and safe: spotting unusual activity, preventing fraud and money laundering, and supporting responsible gambling checks. Some processing helps us improve our games lobby, fix technical faults and answer your questions. Where you have agreed, we may send promotional messages about new releases or offers. We do not use your data for anything unrelated to these purposes.

Under UK data protection law we need a valid reason for every use of your information. Most of what we do rests on contract, meaning we must process your details to provide the account and services you asked for. Much of the rest rests on legal obligation, because our UK Gambling Commission licence requires identity verification, age checks and monitoring for harm and financial crime. We rely on legitimate interests for security, analytics and service improvement, weighing these against your rights. Marketing communications are based on your consent, which you can withdraw whenever you like.

We never sell your personal data. We do share it with carefully chosen partners who help us operate: payment providers handling card, wallet and bank transactions, identity and fraud-prevention services, hosting and security suppliers, and customer support tools. Each is bound to protect your information and use it only for the task we give them. We may also disclose data to regulators, law enforcement, or the courts when the law requires it, and to GamStop and similar safer-gambling services where self-exclusion rules apply. Everyone else sees nothing unless you tell us otherwise.

We hold your information only for as long as there is a genuine need. Account and transaction records are generally kept for the life of your account and for a period afterwards, because gambling and anti-money-laundering rules oblige us to retain verification and financial records. Identity documents gathered during KYC checks follow the same approach. Once a retention period ends, we delete the data or anonymise it so it can no longer point to you. Support conversations and marketing preferences are kept for shorter, proportionate periods.

You have meaningful control over your personal data. You may ask to see what we hold about you, have inaccurate details corrected, request deletion where we have no legal reason to keep the information, or ask us to limit or object to certain processing. You can also request a portable copy of data you gave us, and you can opt out of marketing at any moment through your account settings or the link in our messages. Some requests may be limited where regulations require us to retain records. If you are unhappy with our response, you may complain to the Information Commissioner's Office.

Protecting your information is built into how we work. Data travelling between your device and our platform is protected by SSL encryption, and payments are processed through secure channels. Access to personal records is restricted to staff who need it, and identity checks are handled under strict controls. We review our safeguards regularly and keep them proportionate to the risks. No online service can promise absolute protection, so we also encourage you to choose a strong, unique password, keep your login details private and tell us promptly about anything suspicious.

We use cookies and comparable tools to keep you signed in, remember your preferences, protect against misuse and understand how the site performs. Some are essential for the service to function, while others, such as analytics or marketing cookies, are optional and depend on the choices you make. You can change your preferences at any time through your browser or the cookie settings on the site. Our separate cookie policy explains each category in detail and lists how long different cookies last.

If you want to exercise a right, ask a question about this policy or raise a concern, please contact our Data Protection Officer through the support channels in your account. Mark your message as a privacy request so it reaches the right person quickly. To protect your account, we may ask you to confirm your identity before acting on a request. We aim to respond within one month, and we will explain clearly if we need more time or cannot fully meet a request.

We may update this policy from time to time to reflect changes in the law, our services or the way we handle data. When we make a significant change, we will let you know through the site or by email, and the revised version will carry an updated date. Continuing to use your account after a notice means you accept the new terms, though your statutory rights stay unaffected. We recommend reviewing this page occasionally. Gambling should always be fun, so if play ever stops feeling that way, our responsible gambling tools are available in your account.